After 10 years it was time for Propaganda3 to rebrand it's identity. We wanted to focus toward the future but not lose where we came from. The new logo and site was created with this intent at the forefront.
role: creative director / designer
made at propaganda3
Redefining the brand
Showing the heritage is important and we didn't want to forget where we came from. We simplified the star-based mark and gave the five points of the star a nod in the logotype.
A site for all
Having the site be beautiful on all devices was a crucial. Responsive design can be done well and and it can be done poorly. We didn't want to fall in the later. The presentation of the content is focused for each platform respectively while still maintaining responsive properties.
